Initially hired as a digital designer to re-design the dated and technically flawed Skinnydip website. After launch, the new website design surpassed all performance expectations. Promoted to the position of Branding Designer, crafted new style guidelines, brand documentation and brand communications.
Responsible for the design of all UK and international stores. My custom designs for the neon signs used in stores have gained global recognition across major influential social networks. The Skinnydip Camden and Brent Cross stores both shortlisted for a Drapers Award.
Full design from concept to execution of highly ‘Instagrammable' UK and US stores (including flagship Central London store & New York pop up store). Creation of custom hand-drawn Neon signs.
Complete re-design of all product categories' packaging & carrier bags
Design of all national and international window displays. Custom designs for partnership events with brands including Google, Fox (The Simpsons), Coca-Cola.
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